Why Visual Consistency Dictates Commercial Trust
In a consumer market where online fraud and deceptive social commerce pages remain widespread, visual polish is a primary proxy for institutional credibility in Bangladesh. When a prospective buyer or investor lands on your Facebook page, website, or pitch deck and encounters mismatched fonts, clashing colors, and pixelated logos, they subconsciously register your business as temporary or risky.
Use this comprehensive brand identity checklist to ensure your startup projects world-class professionalism across every customer touchpoint.
Checklist Category 1: The Core Logo System
- Primary Logomark: The complete horizontal version for website headers, pitch deck title slides, and official corporate stationery.
- Stacked / Vertical Variation: Optimized for square avatar formats across Facebook, Instagram, LinkedIn, and mobile app store listings.
- Monochrome & Reversed Marks: High-contrast pure black and pure white versions for invoice headers, receipts, and dark-mode mobile interfaces.
- Favicon & App Icon (32x32 to 512x512): A simplified, instantly identifiable emblem that remains sharp at microscopic screen dimensions.
Checklist Category 2: Bilingual Typography Architecture
Because commerce in Bangladesh operates fluidly between English and Bangla, your typography system must pair typefaces that share visual weight, x-height, and stroke harmony:
- Latin Primary Heading: Modern, clean sans-serif (e.g., Plus Jakarta Sans, Inter, or Outfit) for institutional authority.
- Bangla Display Font: Legible, contemporary Unicode typeface (e.g., Hind Siliguri, Noto Serif Bengali, or Anek Bangla) for customer-facing marketing copy.
- Strict Hierarchy Rules: Documented font sizes, line heights, and letter-spacing for H1, H2, H3, body prose, and UI caption labels.
Checklist Category 3: Color Palette & Contrast Ratios
- Primary Brand Color: The dominant brand hue (60% visual presence), documented with HEX, RGB, and CMYK color profiles.
- Secondary & Accent Hues: Contrasting accent colors (30% and 10% presence) used strictly for interactive buttons, badges, and primary calls-to-action.
- WCAG 2.1 AA Accessibility: Minimum 4.5:1 text-to-background contrast ratio tested across mobile screens under direct sunlight.
Checklist Category 4: Digital & Physical Collateral Assets
- Pitch Deck Master Template: 16:9 widescreen presentation deck in Figma, Google Slides, or PowerPoint with predefined typography styles and layout grids.
- Social Media Content Kit: Pre-built templates for LinkedIn thought leadership carousels, Facebook product announcements, and Instagram Story updates.
- Official Stationery: Official letterhead with trade license and TIN details, formal quotation formats, and bilingual executive business cards.
- Transaction Touchpoints: Standardized invoice templates, SMS transactional notification copy, and branded packaging tape or shipping labels.